New Feature Launch: Personalize Your Sequin Rewards Visa® Debit Card!

Vrinda Gupta
2 min readApr 21, 2023

I’m excited to announce that Sequin Banking Members can now personalize their Sequin Rewards Visa® Debit Card with their favorite 21-character affirmation, motto, or phrase that sparks joy. Experience banking designed by women, for women at www.sequincard.com (all genders welcome).

Out of the thousands of interviews I’ve done with Sequin Members, perhaps my favorite comment was from a young woman who remarked, “The cards in my wallet are ugly.”

Despite designing many Visa cards, I’d never questioned the status quo — why was every card we launched black, blue, or grey? My research showed that card issuers choose these colors to inspire “trust.” But coincidentally, these are the exact colors that represent who the financial system is designed for (women could be rejected from bank accounts and credit cards until 1974 — not ancient history).

Simply, the financial system was designed to leave women out of the narrative.

Spark joy with your Sequin Rewards Visa® Debit Card

At Sequin, we’re making banking history by designing banking products around women’s needs and financial goals. Our first Sequin Member “co-creation” session was a fun one: to select the Sequin Rewards Visa® Debit Card color together, as a community. We picked coral because it was a shade that looked good with every skin tone and represented our principles of inclusivity — all genders are welcome at Sequin.

We seldom hear the word finances with positive feelings, though we’re changing that with Sequin Banking! We hope you choose to customize your Sequin Rewards Visa® Debit Card with a phrase that makes you smile whenever you use it!

What will your Sequin Rewards Card stand for?

My Sequin Rewards Visa® Debit Card says “Give Women Credit” in honor of women’s progress and an ode to the work that still needs to be done to close gendered financial gaps. What will your Sequin Rewards Card stand for?

All my love,

Vrinda Gupta

CEO & Co-Founder of Sequin Banking

About Sequin Banking: Take control of your finances today with banking designed by women, for women. Sequin’s checking account and personalized Sequin Rewards Visa® Debit Card has no “gotchas” or hidden fees that disproportionately affect women and comes with a built-in financial education community. Plus, access $500+ in savings on brands like Rent the Runway, Parade, and credit-building tools that have resulted in a 20-point credit score increase in just one week, on average! All genders welcome.

Sequin Financial Inc. is a financial technology company and is not a bank. Banking services are provided by Thread Bank, a Member FDIC. Deposits are insured by the FDIC up to the maximum allowed by law.

--

--

Vrinda Gupta

CEO & C-Founder @ Sequin | On a mission to get women the credit we deserve. www.sequincard.com